The Top 7 FAQs on Email Marketing in 2022

“Does email marketing still work in 2022?”

“What's the best email marketing platform?”

“How do I grow my email list and revenue?”

As of today, Google has about 3.6 billion search results for the term “email marketing”, and most of those results are centred on the questions above.

While I can’t answer every one of those questions, this article will answer the 7 most frequently asked ones.

What Is Email Marketing?

Email marketing simply refers to all activities geared towards generating customer engagement and revenue from an email list. This includes growing the email list, segmenting the list, sending campaigns and automations, and maintaining list health.

Is Email Marketing Dead?

Almost everyone hates how full their inbox is. This can easily lead some to believe people hate getting emails and by extension, email marketing is dead. Thankfully, the data paints a completely different picture.

99% of people check their email every day, 73% of millennials prefer email marketing to all other forms of marketing communication, and most of all, the ROI for every $1 spent on email marketing is a whopping $42!

This 4200% return means email marketing far outranks SEO and social media marketing when it comes to ROI.

Who Should Handle My Email Marketing?

This greatly depends on the size of your brand, but here’s a general guideline: For a small business with less than 1K subscribers, it often doesn’t make sense (financially) to outsource this role so it should be handled by any available team member.

After your first 1K subscribers, you should then hire an experienced email marketing specialist/agency to get the most out of your email list.

How Much Does Email Marketing Cost?

Again, this is quite subjective. You can always hire a random content writer on Upwork and pay them peanuts, but as the saying goes, you get what you pay for.

If you do decide to prioritize quality, then hiring an email marketing specialist/agency can cost anywhere from $1K to $10K per month. It simply depends on who you’re hiring and the services required.

The two most common payment structures used by email marketers are (1) a flat fee or (2) a flat fee + a portion of email marketing revenue.

How Do I Grow My Email List?

Email marketing is one area where size does matter.

Sure, any good email marketer should be able to provide good results, no matter your list size.

However, sending a perfect email to a list of 1K subscribers is unlikely to generate as much revenue as a half-decent email sent to a list of 100K. 

With that in mind, the best practices for growing your list include:

• Having a lead magnet on your website (this could simply be a free e-book, a BOGO offer or a discount).

• Having optimized pop-up forms on your website.

• Sending as much traffic as possible to your website (this can be achieved through SEO and social media marketing).

• Asking for email sign-ups via your social media channels.

What Are The Best Email Marketing Tools?

For most e-commerce brands, I’d gladly recommend Klaviyo and Omnisend as the best email marketing platforms. For other types of brands who simply want to occasionally send newsletters, almost any email marketing platform will suffice.

What The Hell Is Email Deliverability?

As an email marketer, you never forget the first time you spend hours crafting the perfect email and hit send only to discover it went to spam.

It's only after this nightmare that you get introduced to the term, “Email deliverability”. This simply refers to the likelihood of your emails avoiding the spam folder (and promotions folder) of your subscribers, and landing in their inbox instead.

For the uninitiated, it’s easy to assume that provided you're not a scammer, your emails will never go to spam. But as so many have learnt the hard way, that's simply not true.

(I once found an email from a UN-recognized charity foundation in my spam folder!)

That said, this article will break down achieving good email deliverability into 6 simple steps.

That’s all for now!

P.S: Are you looking to grow your email marketing revenue and customer retention? Now's the time to contact us!