The Simplest 6-Step Guide to Awesome Email Deliverability
Here’s a quick experiment for you.
If you open your personal email right now and check your spam folder, I’m certain you’ll find tons of emails from individuals and businesses who’ve been “spamming” you for months or even years.
And while you’d expect that only actual spammers would end up there, I’m also certain you’ll find emails from respectable businesses and people that you’d actually like to hear from.
This happens because while most brands focus solely on email marketing revenue, they tend to ignore the one thing that can make or break even the most well-laid email marketing strategy; email deliverability.
Now, I admit that if it’s not your area of expertise, email deliverability can be a little tricky…
That’s why I’ve mapped out 6 steps that are certain to simplify the process for you:
Ensure you have SPF, DKIM and DMARC records properly set up (this is not nearly as difficult as it sounds. Simply contact Google, Shopify or whichever domain name provider you use for guidance).
Have a sunset sequence that automatically removes unengaged subscribers.
Thanks to Apple’s IOS 15 update, open rates are no longer accurate. So when looking at your engagement metrics, ignore open rates and focus more on your clickthrough rates.
Always check blacklists to ensure your domain name doesn’t appear on any of them (there are tools that can automatically do this for you.)
HTML emails are more likely to trigger spam filters so consider sending plain text emails with only one hero image at the top.
Finally, by far the most important factor email service providers like Gmail and Outlook consider is customer engagement. With that in mind, your emails should encourage clicks and replies from subscribers as much as possible.
In the end, the tremendous growth in customer engagement and revenue isn’t even the only reason to get your emails out of the spam folder. Trust me, you really don’t want your business being grouped with spammy emails promising to “MeLt YoUr BelLy FaT iN 3 daYs!!!”
And while there’s more to deliverability than this, getting these 6 points right will help ensure your emails land in the inbox of your subscribers - rather than their spam folder or even their promo tab.
P.S: Want an experienced email marketing specialist to handle this for you so you can focus on the other aspects of your business?
